Dayal OpticalsPhysicsWallahGuruji AstroDivine TalkExecube Digital

Hi, I'm Tariq, a Brand Manager.

As recommended by Saul Goodman himself.

I know a thing or two about marketing and economics. And if I don't, I know a guy who knows a guy who gets things done.

Or I'll just get my hands dirty, just like Lalo. IYKYK.

Brand StrategyGo-To-Market StrategyCreative DirectionSocial MediaInfluencer MarketingRetail ActivationContentCRM & Customer LifecycleMarTech & Automation

Case Studies

Major Update Coming Soon

PhysicsWallah3.2x

Engagement in six months, from one digital strategy run across multiple PW brands.

Multi-Brand Social

Digital Strategy
PhysicsWallah+27%

Average CTR after building repeatable creative frameworks for Reels, Shorts and static ads.

Creative Frameworks

Performance
Dayal Opticals8–10%

Footfall growth across 17 stores from influencer visits, promotions and on-ground activations.

Store Activations

Retail
Guruji Astro · Divine Talk4x

Monthly organic reach, scaled through content and performance planning across platforms.

Organic Growth

Content
Guruji Astro · Divine Talk+20%

User acquisition from 30+ creators, attributed creator by creator with Branch tracking.

Creator Programme

Influencer
Dayal OpticalsBFCM

Black Friday sale led end to end with agencies: moodboards, storyboards, shot plan, launch.

Black Friday Campaign

Campaign

Skills

Brand Strategy & Positioning.

Brand identity, positioning, differentiation, brand architecture and brand equity.

Positioning · Architecture · Go-to-market

Performance & Growth Marketing.

Full-funnel campaigns, Meta Ads, Google Ads, acquisition strategy, ROI and budget optimisation.

Meta Ads · Google Ads · MarTech & automation

Content & Creative Strategy.

Content systems, creative direction, storytelling, campaign concepts and social media strategy.

Reels · Shorts · Campaign shoots

Experiential & Retail Marketing.

Retail branding, visual merchandising, in-store activations, events and customer experiences.

17 stores · Visual merchandising · Events

Partnerships & Influencer Marketing.

Creator campaigns, brand partnerships, collaborations, negotiations and campaign management.

30+ creators · Brand collabs · Branch.io

Commercial Strategy & Analytics.

P&L understanding, revenue planning, consumer insights, GA4, CRO, customer acquisition and retention.

GA4 · CRM & lifecycle · Market research

About Me

I'm a Brand Manager with 6+ years of experience across brand strategy, digital marketing, retail, performance, and creative campaigns. I enjoy turning ideas into meaningful brand experiences and making things happen from strategy to execution.

Beyond work, I'm a football enthusiast, an aspiring chess player, and a curious mind with a growing interest in AI. I love exploring new technologies, learning new things, and figuring out how things work. I'm not big on doing just one thing; there's always something new I want to get my hands into.

  • 2025 – NowDayal OpticalsBrand Manager
  • 2023 – 2025PhysicsWallahLead, Digital Strategy
  • 2022 – 2023Guruji Astro · Divine Talk · Execube DigitalDigital Marketing Strategist
workertariq@gmail.com LinkedIn